As an Automotive marketer, you’re probably always looking for ways to improve your campaigns and make more money. But have you ever taken a look at your automotive advertising? If not, you should – it might just surprise you how ineffective most of it is. In this blog post, we’ll take a closer look at three reasons why most automotive advertising is ineffective, and we’ll give you some tips on how to improve your campaigns. Read on to learn more!
A majority of American consumers dislike traditional car dealership advertising because it is untrustworthy.
A whopping 87% of American consumers dislike something about the process of buying a vehicle at a traditional car dealership, and a big reason behind that is the stereotype that car dealers are untrustworthy or slimy. In order to dispel this stereotype and create a more positive experience for customers, it’s important for dealerships to be honest and transparent in their advertising. A common mistake with automotive advertising is placing misleading ads in order to entice leads into coming into the dealership. However, these misleading ads create distrust among clients and ultimately won’t get you a sale. Plus, customers are savvy these days and most likely will realize that if something seems too good to be true, then it probably is. That is why it’s important to never lie about prices or deals simply to get customers in the dealership. Therefore, by being upfront and honest with potential customers, dealerships can create a more positive reputation and ultimately increase sales.
Targeting consumers can be a tricky business, especially with the rise of digital marketing.
Targeting consumers has always been a tricky business. You want to reach as many people as possible with your message, but you also don’t want to waste your time and resources on people who will never buy what you’re selling. The rise of digital marketing has made targeting even more complicated, with a seemingly endless array of options and metrics to consider. But while it’s important to be strategic about your targeting, there’s such a thing as too much targeting. Worrying about clicks, impressions, and engagement can take away from the bigger picture. The amount of clicks you get doesn’t really affect how many cars you sell. Focus on the KPIs that really matter: how many leads you are getting, how many appointments you are setting, how many of those appointments actually show up and how many of those appointments turn into sold cars for your dealership. Frequency is important, but what you say is just as important. Don’t send the same message to everyone. Make sure people see ads that meet them where they are in their buying journey. An easy way to do this is to use Dynamic Search Ads. With this ad type, Google uses information from your website and additional details you provide to generate relevant ads when a consumer searches for a related term. This can save you time and help you focus on creating targeted messages that will resonate with customers further down the sales funnel. By keeping your eye on the prize and using targeted advertising wisely, you can make the most of your marketing efforts and drive real results for your business.
Social media advertising is an effective way to reach potential customers.
As any business owner knows, advertising is essential to generate interest in your products or services. But with so many options available, it can be difficult to know where to start. A great way to change up your advertising is to use social media. Social media ads are highly effective, with 68% of auto buyers saying they have purchased a car they found on social media. Your social media page is also a great way to demonstrate your knowledge and build rapport with potential customers. If you don’t have an online presence, it is much more difficult to connect with people and build trust. Social media is also where customers voice their opinions (whether good or bad), and you’ll want to be able to respond to their concerns. So if you’re looking for a new way to reach potential customers, consider using social media as part of your advertising strategy.
If you want to stay ahead of the curve in automotive advertising, it’s time to start thinking outside the box. Stop relying on old-school methods that no longer work and focus on strategies that will actually help you sell more cars. Keep your target audience in mind and don’t be afraid to experiment until you find what works best for your dealership.
