Why Cutting Marketing Budgets in a Tough Market is a Mistake
As the market experiences a flux, many dealerships may be tempted to cut back on their marketing budgets. However, doing so could mean missing out on valuable opportunities. In a tough market, building your brand, understanding the customer experience at your dealership, and using data to guide your decisions can help you maintain sales momentum and stay competitive.
How to Build Your Brand in a Tough Market
First and foremost, focus on building your brand. This means promoting what sets your dealership apart from the competition and highlighting your commitment to customers. Use social media, your website, videos, and ads to showcase your brand and make sure that it’s consistently reflected in everything your team does.
Evaluating the Customer Experience at Your Dealership
Next, take a close look at your digital experience. Is it easy for customers to find the information they’re looking for? Does your website align with your brand? Are you providing a seamless
