Military veteran. Over a decade in automotive retail. I've run BDC, internet sales, and full new car operations. Currently managing new car sales at a high-volume Kia store in San Antonio, pushing 200+ units a month.
I got tired of spending my mornings pulling reports, clearing CRM tasks, and sorting email instead of being on the floor selling cars. So I started building AI systems that handle the admin automatically. Morning reports land on my phone before I wake up. CRM tasks clear themselves. Email gets triaged. Desk logs get filled. I got 3 hours of my day back.
That system is called AIDEN — it's an AI executive assistant purpose-built for how dealerships actually work. Not some vendor demo. It runs at my store, every day, in production. Now I help other managers build the same thing.
Everything on this site — the playbook, the consulting, the blog — comes from systems I've built, tested, and run myself. No theory. No vendor partnerships. Just what works on the floor.
AIDEN is the AI operations layer running my desk. It connects to VinSolutions, vAuto, kDealer, email, and Google Sheets to automate the work that used to eat my mornings. Here's what runs every day:
Started in the military. Learned discipline, systems thinking, and how to lead people who don't want to be led. Transitioned to automotive retail and spent the next decade working every role — BDC agent, internet director, finance, new car manager.
At my current store, I took over new car operations and built the team and process to push past 200 units a month. But the admin was killing me. Reports, emails, CRM tasks, desk logs — hours of work that didn't sell a single car.
So I started building. First the morning report. Then CRM automation. Then email triage. Then pace alerts, desk logs, content generation, paperwork automation. Piece by piece, I built an AI system that handles the admin so I can stay on the floor.
Other managers started asking how I did it. That's where the playbook and consulting came from — not from a business plan, but from other people in the business saying "build that for me."
I'm taking on a limited number of consulting clients. If you're a dealership manager drowning in admin, let's talk about what AI can take off your plate.